The Department of Justice, Futures Without Violence, and the Ad Council developed the Changing Minds campaign as part of the Defending Childhood Initiative. The campaign was created to raise awareness about the prevalence and impact of children’s exposure to violence and trauma, as well as the transformative effects of having a caring mentor.

While the real stories of the children were protected and could not be shared, Rausch Films was tasked with researching, writing, and creating films that would appear as first hand documentary stories. Chad’s story went viral, was presented to President Obama at the White House, and became an essential communications asset for the Department of Justice.